As conservative journalists living in a society where the ubiquitous silencing of every opposing argument is considered imperative by liberal mass media producers, we must ask ourselves if we view freedom of the press in the same light – as an opportunity to “bash” opposing political parties or spark heated discussions with overly-opinionated editorials. If our answer to that question is “yes,” then we are committing the same offense as our liberal counterparts… using any means possible to keep the public biased against the opinions of the opposing party.
For a truly responsible journalist, tactics like stretching the truth, providing sarcastic commentary at another party’s expense, or failing to mention important pieces of evidence should rank right up there with dirty politics. Of course, the argument could be made that most politics are in fact dirty, just as most media coverage is tainted. Still, we must not allow that fact to undermine our ethical standards. Think of your mother’s favorite question – “So if your brother jumped off a cliff, would that make it okay for you to do it?!”
According to the Society of Professional Journalists (http://www.spj.org), a conscientious journalist should keep four ethical standards in mind. These standards provide a testing ground for each article, reminding members of the media that reporting news is not a free for all where you make up your own rules as you go along.
First, seek the truth and report it. “…be honest, fair and courageous in gathering, reporting and interpreting information,” reads the SPJ website. “Test the accuracy of information from all sources and exercise care to avoid inadvertent error… Make certain that headlines, news teases and promotional material… sound bites and quotations do not misrepresent. They should not oversimplify or highlight incidents out of context. Distinguish between advocacy and news reporting. Analysis and commentary should be labeled and not misrepresent fact or context.”
Second, minimize harm. An ethical journalist will treat everyone they interview or write about as a person who deserves courtesy because they are human, regardless of past actions or events related to the subject. This includes showing sensitivity toward those who have been adversely affected by the news you’re covering. “Good journalists have a special responsibility…” writes reporter Bob Williams, formerly of the Raleigh News and Observer. “Avoid the leading questions and leave the grieving alone. You can come back later if you have to. The story will still be there and you will sleep better at night.”
“Show compassion for those who may be affected adversely by news coverage,” the SPJ recommends. “Recognize that pursuit of the news is not a license for arrogance, [and that] private people have a greater right to control information about themselves than do public officials and others who seek power, influence or attention. Avoid pandering to lurid curiosity.”
Third, act independently. This includes refusing gifts, favors, and special treatment not directly associated with your article (any favors which may be viewed as bribery). An independent journalist – not to be confused with a staff writer – will avoid political involvement or public office that compromises journalistic integrity. Acting independently also includes requiring accountability from everyone you interview, including powerful figures (who often seem intimidating). “This may sound odd as a journalistic value, but I think it is one of the most vital,” says Bob Williams. ”We are constantly dealing with media-saavy subjects out to pursue their own agendas. I think we commit a disservice to our readers when we don’t go after these folks aggressively. No comment? Why not? Is there something… that is preventing you from talking to me and helping enlighten the public? Is there some reason you feel entitled to conduct public business in private? If so, can you explain to me what that reason might be?”
Finally, ethical journalists must be accountable. Regardless of what the mass media portrays, news providers are ultimately responsible to their audience and fellow colleagues for the material they present. “Clarify and explain news coverage and invite dialogue with the public over journalistic conduct,” recommends the SBJ. “Encourage the public to voice grievances against the news media, admit mistakes and correct them promptly, expose unethical practices of journalists and the news media, and abide by the same high standards to which [you] hold others.”
So whenever you reflect upon the liberties that you enjoy as a member of the media, remember that freedom is what you make it. You can twist your resources and skew the story to present your own agenda, or you can take the opportunity to fulfill your obligations as an ethical, conscientious journalist. The choice is yours. Think about it.
Good points!